OUR SERVICE
Veritas is a strategic marketing company that markets biotechnology products from around the world. In addition to reagents used for academic studies and products that assist clinical research, we also work on other areas such as ingredients for pharmaceutical and diagnostics industries, environmental testing-related products and IP licenses.
As a company that is positioned between suppliers abroad and domestic end users in Japan, Veritas obtains technical information swiftly by actively attending international academic conferences and regularly visiting suppliers to match the supply and demand of suppliers and users.
In addition, amid the progress of IT and intensified competition nowadays, we capture international and domestic business models and market trends so that we can develop strategies that can also be applied to the establishment and implementation of new business models that are not limited to business concepts that have been set.
Veritas is trusted by life sciences companies worldwide to market and sell their biological products in Japan. We represent suppliers from USA, Canada, Germany, England, Sweden, Italy, New Zealand, China, India, and other countries. Although our current areas of focus and expertise include hematology, immunology, microbiology and cell biology (including stem cell biology), the specific types of products we handle are diverse, and range from antibodies and ELISA kits, to primary cell-based products and specialized cell culture media, as well as to sophisticated scientific instruments and niche services.
At Veritas, we do more than simply deliver products. We take digital and direct approaches leveraging the characteristics of digital technology to integrate the needs of our suppliers and customers based on the broad range of information we collect, in order to provide optimal consultation and coordination services.
In addition to understanding the market, drawing up strategies, and running analyses, Veritas also provides consultations and coordination. The approaches it takes, however, are not the same for each project. Veritas individually customizes products with values according to user conditions and the content they handle in order to maximize those values. Veritas will provide high value-added services strategically and swiftly by selecting the optimal approach.
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We create new markets for new and innovative products.
Customer education and defining customer needs and solutions is often required to create the market for products that are truly new and innovative. We carry out sample trial and evaluation programs, seminars, on-site demonstrations or lab training in order to help our suppliers create the market for their cutting edge products.We distribute unique, technically sophisticated products versus “me too” products or commodities.
The strong scientific and technical knowledge of our sales, marketing and technical support staff allows us to effectively represent complex and innovative products that are at the cutting edge of technology.We do not represent similar and competing products from multiple suppliers.
We prefer to carry a unique portfolio of products that are complementary or synergistic. Unlike the situation that often occurs when larger distributors are used, our suppliers can be assured that their products will never be buried among hundreds of thousands of other products in phonebook-sized catalogs, nor will competing products be promoted to customers at the expense of their own. -
We are committed to providing excellent customer service and knowledgeable technical support.
By focusing on quality versus quantity, we can maintain up-to-date knowledge and expertise on the product lines we represent. Our customers routinely draw upon this scientific knowledge and technical expertise, which has allowed us to build strong relationships and a loyal customer base. In addition, we always strive to meet our customers’ needs and exceed their expectations.We provide valuable feedback to suppliers to help them make new or improved products targeted for the Japanese market.
By having researchers evaluate new products and giving the suppliers detailed feedback and new product requests, we have helped several suppliers improve their existing products or make new successful products that better fit the Japanese market’s needs. -
We set strategy, execute it, review it and improve upon it with our advanced scientific group and professional sales team, supported by our effective IT infrastructure, including web-based tools and a unique CRM system. We keep our actions fully transparent to our valued suppliers through close and frequent communication with them.
